Polish Scientific Society of Marketing announced the results of the 6th Prof. Roman Głowacki’s national competition for the best master’s and bachelor’s thesis in the field of marketing, trade and consumption.

In the category of MA theses, the winner of the competition was Aleksandra Nowak, University of Economics in Wrocław for her thesis “Content marketing in terms of strategic and tools”.

Other awards were received by: Karolina Małetka (University of Leon Koźmiński Warsaw) and Agnieszka Zyzańska (University of Warsaw)

In the BA thesis category, the winner of the competition was Dijora Kopacz, University of Economics in Poznań, who wrote a thesis “The impact of relationship closeness on purchasing gifts”

Other awards were received by: Rafał Pękalski (University of Łódź) and Agata Jajuga (Lublin University of Technology)