The Institute of Animal Reproduction and Food Research of the Polish Academy of Sciences (IRZiBŻ PAN) in Olsztyn is participating in a European educational campaign for responsible food packaging.
The EIT Food InformPack project is an international initiative of scientific institutions: University of Aarhus (Denmark), University of Reading (UK), IRZiBŻ PAN (Poland), VTT research network (Finland) and producers: Bioazul (Spain), Maspex Group (Poland) and the Spanish supermarket chain Eroski.
Analysis of the results of the consumer surveys carried out so far as part of the project has identified three key themes that most bother and trouble consumers. They include a lack of understanding of packaging symbols, misunderstandings about the need to clean food packaging before discarding and further recycling, over-packaging of fresh fruit and vegetables and the handling of multi-material packaging.
On this basis, experts and researchers from the institutions involved in the project have created educational campaigns with material in the form of infographics and animated videos.
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