The Center for International Cooperation at the Lodz University of Technology (PŁ) has started a project in Moroccan Marrakech to promote studies at the Łódź University.

The project received funding in the amount of PLN 100,000 from the National Academic Exchange Agency from the “Modern Foreign Promotion” program.

Its purpose is to increase the interest of Moroccan students in offer of the Technical University of Lodz especially in the French-language course Gestion et Technologie.

The project is a comprehensive information and promotion campaign, which consists of three elements: a dedicated landing page, the project website (www.carouleavectul.ma), mobile advertising on the streets of Marrakech, which include 50 bicycles with the logo of the Lodz University of Technology and organization meetings with potential candidates for studies.