The Łukasiewicz Research Network has launched “Poland full of innovation” since November 15, which aims to increase the recognition of the brand offering entrepreneurs to work together with scientists to support business innovations.

The image campaign is addressed to business owners and decision-makers in micro, small and medium-sized enterprises, upper and middle management staff and managers. The target group also included people responsible for technology, finance, development and innovation in large companies, engineers of technical and technological departments, and research workers – especially in companies where the implementation of innovations is already under consideration.

The campaign will last until December 3 and will be conducted through channels such as: Facebook and Instagram Ads, YouTube Ads, Google Ads and Programmatic. Additionally, large information portals as well as Influencer Marketing and mailing will be also used.