Dr Patrycja Pałka from the Faculty of Polish Studies at the Jagiellonian University (UJ) in Krakow has been awarded this year’s Prize of the Committee on Linguistics of the Polish Academy of Sciences for her book “Commercial advertising in old Krakow. Communication Practices’. 

Dr Patrycja Pałka from the Department of Language History and Dialectology at the Jagiellonian University was awarded in the category of scientific work published for the first time in the year preceding a given competition.

The book “Commercial advertising in old Kraków. Communicative Practices’ constitutes an original, rich and multifaceted study of a topic that has not yet been the subject of a monographic treatment from a linguistic perspective. 

According to the Jagiellonian University, a strong asset of the work is the extensive and varied research material collected by the author, which so far has not been subject to linguistic description. 

The researcher examined not only press advertisements, posters or advertising leaflets, but also various elements of material culture, such as packaging, boxes, bags for goods, letterheads, envelopes, stickers, bills, notes, price lists and postcards.