The University of Gdansk, as the only university in Poland, has used artificial intelligence for its image campaign. The campaign focuses on the real emotions we experience, both positive and negative ones.
The film tells the story of five students: Szymon, Karolina, Oliwia, Krystian and Martyna who come from the ‘Generation Z (Gen Z)’. This generation is distinguished above all by growing up in a world of new technologies; knowledge and skills are also acquired online and learning is often combined with activity on the labour market.
The use of artificial intelligence in the campaign, with the help of which 4 different creations were generated, is a deliberate measure. In this way, the aim was to show that the university is well acquainted with the possibilities of new technologies, but that it pays attention to authenticity (important for Generation Z) who are surrounded by the real world, real experiences and emotions.
