The University of Information Technology and Management (UITM) in Rzeszów obtained the authorization to conduct a new study with a practical profile – Digital Communication.    

The new field of study is characterized by a unique study program in Poland, offering knowledge useful both in the media industry, as well as in marketing and team management.

The course will combine practical knowledge in the field of communication, management and modern technologies. The aim of the studies is to provide students with competences related to communication in the modern world, using modern channels (in the area of ​​new technologies), tools and methods that can be effectively used at work in various types of organizations, e.g. media, enterprises, local government units, non-governmental organizations, as well as in the field of marketing communication, especially with the use of social media.

The studies will prepare students for independent obtaining and assessing information, establishing business contacts, presenting and arguing their arguments and conducting negotiations.