The University of Szczecin took the third place in the Genius Unversitatis 2019 competition, organized by the Perspektywy Publishing House. The #SuperTeamUS campaign won the award in the “university in social media” category.
The goal of #SuperTeamUS was to select a group whose image would serve to support the recruitment campaign. Pictures of the winning team were used in the university’s information booklet, they are placed on printed materials promoting the educational offer, on websites and in social media, and the members of the group represent the university during meetings with high school graduates,
Genius Universitatis is a contest for creative recruitment campaign of a university. Works were assessed in the folowing categories: press advertising supporting recruitment, recruitment support event, social media campaign, content marketing, recruitment website, online video, promotional gadget. They were evaluated by specialists dealing with marketing, advertising and social media on a daily basis.