The University of Wrocław won the Genius Universitatis competition in the “campaign in social media” category. Genius Universitatis is the largest and most reliable competition for the creative application process of a university in Poland. The university was awarded for the “Good to know” application campaign.
The university idea for the campaign was based on showing that science is simply interesting, and that the university deals with it on a level that is interesting for the recipient. In the second and third quarter of 2021, Google ads were displayed over 14 million times and resulted in almost 850,000 clicks, interactions and video views.
The competition is organized by the “Perspektywy” Foundation, universities are assessed by specialists – experts and practitioners in the following categories: press advertising to support application process, application support event, campaign in social media, content marketing, recruitment website, online video, promotional gadget and best Genius.
