“Dziennik Gazeta Prawna” in cooperation with the Business School of the Warsaw University of Technology is launching postgraduate study “Digitalisation of the media”.

This postgraduate study will provide students with practical knowledge of the functioning of modern media and effective management of internal and external communication of an organization.

The study program is divided into five thematic blocks: management, media, communication, marketing and law. It will deal with such issues as management in the organization, effective digital campaigns and branding, budget management or the right language of communication and crisis management.

The organizers emphasize that the project is distinguished by the emphasis on digital transformation (social media and digital marketing, UX Design, SEO), a practical approach (copywriting classes, budget management, strategy development) and a multidisciplinary program ensuring the expansion of competencies in the field of digitization and marketing, finance, communication, law and personal development.