The Adam Mickiewicz University in Poznań came fourth in the Press Top Brand’s ranking in the university category. The rating includes publications that appeared jointly in the press, on internet portals and in social media.
Media coverage is assessed on the basis of the Impact indicator – which allows to determine the number of recipients who may have encountered the message about the brand. Impact is based both on the basic range data (circulation in the case of the press, the number of unique users of web portals, the number of followers on social networks), as well as information on reading habits, allowing to assess the real reach of a given publication to the recipient.
The creator of the ranking, Press – Service Monitoring Mediów, takes into account all editorial information appearing in the media (no advertising or promotional materials are included in the pool), and the research period covering the period from June 2019 to the end of June 2020.
