The Polish Scientific Society of Marketing (PNTM) has settled the 8th national competition named after Professor Roman Głowacki for the best master’s and bachelor’s thesis in the field of marketing, trade and consumption.

In the master’s thesis category, the winner was Małgorzata Korzeniewska from Kozminski University (ALK) in Warsaw, for her thesis ‘Dark Patterns in Polish E-commerce in the Fashion Industry’.

Distinctions in this category went to Martyna Fira, from the Warsaw School of Economics (SGH), Michał Krom, and Valeriya Kovalenko, (both from ALK).

Meanwhile, in the undergraduate thesis category, the winner was Mateusz Kiljańczyk from the University of Warsaw (UW), who wrote a thesis “Internet meme as a marketing communication tool in social media”. Othe distinctions were awarded to: Michał Latkowski from the UW and Jakub Marszałek from the Kraków University of Economics.