Competition for the best papers on marketing, trade and consumption settled

02.01.2024
Fot. Karol Makurat/REPORTER

The Board of the Polish Scientific Marketing Association (PNTM) has announced the results of the 9th Prof. Roman Głowacki competition for the best master’s and bachelor’s theses in marketing, trade and consumption.

The place in the competition for the best master’s thesis was won by Klaudia Dłużyńska from the Poznań University of Economics, for her thesis: “Post-purchase decisions in the clothing market. How do we use and dispose of clothes?”

On the other hand, in the competition for the best bachelor’s thesis, the winner was Mikołaj Garecki from Jagiellonian University in Kraków, who authored the thesis: Attitudes of young consumers towards greenwashing practices communicated on labels.

The aim of the competition organised by PNTM is to popularise the issues of marketing, trade or consumption in academic circles as key issues for the development of the competitiveness of companies and the Polish economy.


Modern economy