Magdalena Hofman-Kohlmeyer, a PhD student at the Department of Relationship Management of the University of Economics in Katowice, received a grant in the Prelude 17 competition organized by the National Science Center.

Thanks to the funding, the laureate will implement the project “Introducing brands into virtual worlds of computer games by players as a form of customer engagement.” The scientific supervisor of Magdalena Hofman-Kohlmeyer is Dr Maciej Mitrega, professor at the University of Economics.

Grants in the Preludium competition are awarded for research projects carried out by people starting their careers and not having a doctoral degree. 1094 projects were submitted to the 17th competition, of which 212 applications qualified for funding.