Scientists of Bergische Universität Wuppertal, (Walbusch Chair of Multi Channel Management) and the Department of Marketing of the University of Economics in Katowice have received a grant in the Polish-German Beethoven Classic competition.

Thanks to funding of almost PLN 300,000 Dr Marcin Komor and Prof. Stephan Zielke will implement the project “Impact of shopping motives, preferences regarding trade channels and cross-channel technology on cross-channel behavior – a comparative analysis between Germany and Poland”.

The competition is organized by the National Science Center in cooperation with the German Research Community. The awarded projects will be implemented jointly by Polish and German research teams. The research could be scheduled for 2 or 3 years, and the amount requested for the implementation of the Polish part of the project could not be lower than 150,000 PLN.

In this competition, researchers submitted 130 applications for funding research projects. The jury experts selected 34 best projects.