Alicja Stankiewicz, a student of finance, audit, investments at the University of Economics in Poznań,  took 1st place in the Bachelor Thesis category in the 5th Financial Ombudsman Award Competition for the best habilitation and doctoral dissertation as well as MA and BA thesis in customer protection in the financial market.  

In her work, the author showed that advertising can change the perception of the risk of a road accident as it affects the level of anxiety, subjective assessment of the probability and the estimated amount of damage caused and suffered. The author also identified the relationship between being a witness and being a participant in a road accident and the perception of this risk.

The conclusions of the study are of great practical importance. They mean that the perception of the risk of a road accident can be influenced. This application justifies the financing of social campaigns using outdoor advertising media – billboards and posters.