The project Promotion of the educational offer of the University of Life Sciences in Poznań with the use of digital marketing instruments on selected Asian markets (# PULS4YOU) will be co-financed in the competition of the National Academic Exchange Agency.

The aim of the project, addressed to recipients from Uzbekistan, China, India and Kazakhstan, is to increase the activity of the university in the promotion of areas of its activity using modern instruments. This goal is to be achieved through building awareness of the university’s brand and increasing its recognition in the target markets, creating the desired image, promoting the offer and developing a digital campaign and video marketing.

The competition could finance integrated promotion and information campaigns, online activities in social media, website positioning, cooperation with bloggers, youtubers, adwords campaigns, e-learning, and promotional films and PR activities.