Dr Ewa Wróblewska-Trochimiuk from the Institute of Slavic Studies at the Polish Academy of Sciences (PAN) in Warsaw and Dr Yana Hladyr from the Krivyj Rih National University in Ukraine are investigating how Ukrainian society presents itself on social media, which provide the opportunity to communicate through images.

The research is primarily concerned with Instagram, Twitter, YouTube and Telegram. 

The researchers are closely following the accounts maintained in these media by four Ukrainian public institutions in order to develop a catalogue of values of the projected image of Ukrainian society and to assess its convergence with the values and culture of Western European societies. 

The research project is being carried out with the financial support of the Foundation for Polish Science, as part of the FOR UKRAINE programme.

According to Dr Ewa Wróblewska-Trochimiuk, the research hypothesis is that Ukrainian society presents itself as a democratic, civil society and, above all, different from Russian society. It wants to show itself to the international community as close to the values and culture of Western societies.