Scientists from the University of Szczecin received the award of the Minister of Science and Higher Education for conducting international research and a scientific monograph entitled “The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry”.
The monograph published in Great Britain was recognized as an outstanding and innovative scientific achievement. It is the result of a research project implemented thanks to winning the “Harmony” competition, organized and financed by the National Science Center.
The research concerned the concept of sustainable marketing and its application on selected European markets, diversified in terms of socio-economic development. They were implemented jointly with Leeds Beckett University (United Kingdom), University of Zagreb (Croatia), Ural Federal University (Russia), Eberswalde University for Sustainable Development (Germany) and University of Leon (Spain).